date
2018
client
Carmichael Fisher
Carmichael Fisher is an Executive Search firm, placing specifically selected highly experienced people into roles for their clients. They work with clients globally, in varied locations with a wide range of working life cultures. Their candidates also think globally in their careers, so naturally diversity and cultural fit is at the heart of the new Carmichael Fisher Brand Identity. Through brand workshopping and collaborative creativity with the client, we developed a shortening of the brand name to CF Search, and brought their values and traits that form their brand personality to the fore in this striking brand identity design project.
The CF initials received a series of geometrical modifications, to create a modern, simple and clean logo.
We designed a whole suite of branded materials, including internal signage, collateral and brochures, but the website is the centre piece of the project.
Moving forward without forgetting the past
This project gave our teams the freedom to push their creativity and break new ground on the web development side of the project with a focus on animation/transitions.
The focus on motion throughout the site helps enforce the core values and diversity that was injected into the brand from the start of the project.
With so much hard work going into a wonderfully unique website, we needed to ensure a successful site migration and digital marketing plan. As a large, multinational company operating in a highly competitive market there were a range of considerations before the site could even go live.
From an in depth keyword research plan, which dictated the new content and site architecture, to a comprehensive site audit and redirection map our pre launch work ensured a minimal drop in traffic, followed by an exceptionally quick recovery and then improved growth
Increase in new users in 12 months
Impressions through brand awareness in a month
Improvement in the bounce rate
