Bespoke programming gives you the opportunity to create a unique customer journey, against competitors who are using out of the box software.
It creates huge advantages of time saving, avoiding the double entry of data, can visualise data to deliver much more superior and customised insights into what is going on, and deliver a far more slick digital customer experience.
A significant business advantage can be gained from a nimble use of software, where an application can save many human work hours, or achieve results not possible manually.
You could utilise off the shelf, often free software platforms – the one market leader associated with a specific industries, for the task that tool is designed for. But your company may have an intranet, a CRM or an internal management tool that it relies on, performing a different role. There’s also your website, which will hold overlapping data or content from your other systems. Bespoke web development, often in the form of PHP development, can automate the transfer of data between systems.
Taking an existing data set or an ongoing accumulation of data from a variety of sources, a bespoke web application can analyse and flag specific occurrences that give you an insight.
By taking an API feed from your various embedded software or online tools, it is possible to aggregate into one database using PHP web development software. A custom built front end can then be designed and developed to visualise the data, prioritising the information most important to your business and your objectives.
You may need to collect customer information on a variety of platforms, and you may also wish to communicate back to them over a variety of platforms. Bespoke web software can perform this role by automatically pulling the data from all sources, aggregating the data to become the secure central repository of the live and up to date information on each user, and then feeding the information back to your communication tools such as your website, app and during further email communications that they have chosen to receive. The central source can also be programmed to flag records that are out of date and that need an action, or to be removed completely with regards to GDPR.