date
2022
client
AMT
We worked with AMT to develop a fresh new brand which would elevate them in the financial world, well above their competitors.
The aim was to take a tired and dated-looking brand and give it a modern edge which would make them stand out in the industry but not out of touch. We managed this by creating an identity which is clean, sophisticated and modern, without going overboard with visual flare. This gives the brand a grown-up feeling in an industry where heritage and prestige are critical.
We led a photo shoot as part of the rebrand in order to get real imagery of the real people at AMT, which was part of our strategy to push the brand beyond AMT’s competitors who typically use generic stock photography. It also gave us the opportunity to photograph inside the LME (London Metal Exchange), which is an extremely exclusive trading area and integral to AMT’s history.
Off the back of the branding project, we proceeded to produce a full suite of collateral including presentation decks, printed banners, business cards, business stationery and more. We also went on to re-brand and re-build their website, giving them a fresh new platform in which they can showcase their new identity.
