October was a busy month at Fanatic! We launched our first Social Committee, continued mentoring City of Bristol students, went live with the STK Steakhouse website, and gathered valuable insights at industry conferences.
A key consideration was the high volumes of traffic the website receives daily, so we crafted an infrastructure capable of keeping up with demand. And with Fanatic’s Digital team working to improve SEO and digital exposure, the infrastructure is also able to scale with rising traffic.
Since the website has a global audience, our UX designers collaborated with the Digital team to create an effective experience for international users. The Development team implemented solutions to tailor the website’s content to each user’s region, providing location-specific restaurant details, menus, and booking experiences.