Heat are a recruitment agency dealing with insurance, legal, financial services, accountancy, IT and engineering sectors. Our goal was to support the new website with digital marketing including email, content creation, social media and SEO to increase the quality and quantity of job applications coming through the website. We were also tasked with improving the user journey across the site to improve the conversion rate of the website.
We have delivered an increase in website revenue by 157% year-on-year, in additional to substantial increases in traffic from a number of marketing channels. It’s really important to us to be able to directly measure our business impact beyond just marketing metrics. We’re very happy with the results generated to date, with the goal of doubling website revenue again in the next 12 months.
Full service digital marketing
We have used a mixture of marketing channels to generate the current increase in applications and revenue through the website. Over the next 12 months we are pushing new marketing channels for video marketing, paid search and paid social. Our process has included the adjustment of our budget to optimise our time in accordance to which channels have given us the best conversion rate, to constantly be improving return on investment and freeing up time to test new ideas.