Agency 4.0
Dichotomy of AI

Human Skills
The power of creative ideas that sit within the context of human emotion

Machine Skills
Tasks that save humans time and bring greater insight, speed and economy

We will guide you through the
technical & creative implications of
using industry leading AI solutions

What is
Agency 4.0?

A 4.0 agency is the latest generation agency, here to support and guide clients through the AI enabled tech world of automation and AI as partners, to ensure that digital growth is achieved. As 4.0 we will guide you through the AI evolution of marketing and deploy the right amount of AI to enhance our services to you.

We will help you
Navigate risks to originality, ownership and creativity

Yet on the other hand
Chase opportunities within competitive landscapes

The world needs
creatives now
more than ever

AI is changing the face of digital customer acquisition

Our team are constantly pushing the 'current' state of digital performance.Β Here we're sharing our findings and thoughts on the very latest within the creative, development and performance marketing industry practices

Digital

Evolution of Search Part 3: Maximising Visibility on AI Assistants

In part 3 of our evolution of search discussion, we are looking at how the two worlds of AI and SEO are converging, how to test the performance of the optimisations and set out an implementation roadmap, and offer an SEO to AI checklist ... read

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Digital

Evolution of Search Part 2: Maximising Visibility on AI Assistants

In part 2, we cover further SEO factors that are new, and important in achieving Visibility within AI driven search... read

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Digital

Evolution of Search Part 1: Maximising Visibility on AI Assistants

AI visibility represents the natural evolution of SEO, not its replacement. The core principles of search engine optimisation - authority, relevance, and user experience - remain fundamental. What's changing is how these signals are interpreted by AI systems that increasingly mediate between businesses and customers.... read

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Design

When AI Eats Itself

AI Image Generation Tools can help us visualise the long-term effects of relying solely on AI to create content for your brand.... read

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Digital

The rise of AI search results

As an agency we are not alone in seeing a steady decline in traffic from organic search results. Over the past 12 months it is reported that there has been up to a 25% decrease in traffic from organic search. ... read

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Digital

Measuring the impact of Google AI Overviews

Best practices for measuring the impact of Google AI Overviews on your website.... read

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