It's the front end web development that makes a site feel great to use
The site will feel responsive to the touch or tap, and will load with energy and style
Quality front-end web development plays a pivotal role in making your website appealing and seamless to use.
The objective is to give the users a seamless experience no matter the screen size or device, and to be easy to use when tapping or clicking.
The way the HTML is written is also imperative for good search engine performance. Our development team work closely with our Digital Marketing Department to make sure all of our front end web builds are coded cleanly and validated properly to allow the easiest access for Google to crawl and index. This reduces crawling time and improves page load time, helping your website perform better in search results.
If you right click on this page now, and choose ‘view source’ you will see the HTML, and the rest of the front end code.
We hand code the HTML and CSS for our website builds to make it as clean and efficient as possible. The more cleanly HTML is written the smother it will work and the faster it will download. Certain products and services require specific mark up, so that browsers and google bots know what they are looking at. For example a product will have e-commerce product schema markup, as well as jobs, news, biographies and addresses are all examples that would have specific markup, helping google to understand and categorise the content.
Everything’s changing. We help you navigate the ever changing environment that is website creation. Websites used to be simple, static text sites with a bit of formatting and maybe even a little animation.
The objective of front end web development is to ensure consistency of the design across all browsers, and ensure that the site flows across all screen sizes and devices.
The interesting thing with the introduction of the smart phone, was that it brought in more standardisation within front end web development. The importance for more devices and screen sizes to consistently display websites meant a streamlining of industry standard build approaches took place.
That was all thanks to the way HTML and CSS changed in its use. Front end code is now more mature, and is responsive to the screen size it is being viewed on. A responsive front end build uses break points, which are screen size brackets with a different set of style instructions, each to make the best use of the screen size and device controls.
Our front end developers are constantly moving with the ever changing technologies, and approaches to front end web building. We will always use the latest methods, and will ensure your site is not only built to current standards, but is also updatable and scalable to future trends and developments.