This is why so many businesses outsource to a company who offer PPC management services.
PPC management is where a third party, like ourselves, takes charge of your PPC campaigns. Our team would take your product or service and research the best keywords to use. We will then help tailor an advert to fit the keywords and your website, making sure to always be relevant. The more relevant a Google Ad is the higher your score, and in turn, the less you pay for clicks, impressions and ultimately conversions.
We can help advise on how best to optimise your marketing budget. There are a range of different PPC ads available from the standard search option to video adverts on Youtube and Dynamic Remarketing to target customers who have visited your website.