Without engaging content, what are you saying to your customers?
Over 21 years ago Bill Gates said “Content is King” - And it's still relevant today. Content speaks louder than words.
How are your pages ranking in search engines? Video, GIFs, articles, infographics and all other forms of digital information – it all boils down to content.
In a marketing landscape where brands are increasingly becoming publishers, your content needs to work with your audiences to produce the right emotional response, whether that’s building trust in a service, excitement about a product launch or setting yourselves up as expert thought leaders in your industry.
We work on a content strategy to cater for users dependent on user intent which is normally split into transactional and informative content. For example someone might be searching for “living room wallpaper” or ” living room paint”, looking to transact and purchase a product.
The same person might be looking for “living room design ideas”, looking for informative content. This user is still likely to convert giving the right call to action, so it’s delivering content across a broad range of fronts to capture as much relevant traffic as possible.
The concept that content is limited to just copywriting seems like a relic from a previous age when dial up roamed the earth. We focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This content takes the format of whatever will best engage with your audience, whether that’s infographics, video or interactive reports.
As part of our content creation process, we create cross channel strategies, which provides a seamless experience for users across different platforms. This also helps to improve return on investment as one piece of content can be used to create an PPC landing page, email link or broken into smaller pieces to create a series of social media posts.
