Illustration has both the flexibility and power to evoke an instant emotional connection with your audience.
Visual data is processed by your brain 60,000 times faster than text.
Illustration has the ability to communicate a far wider message than photography, faster than video, and more memorable, especially if your message is conceptual or complicated.
Attention grabbing illustration is a powerful tool – you need original visuals to boost your brand. Having caught the eye of your target customer, an illustration can inform faster than any other medium. It can emotionally connect with people and encourage them to buy something or at least gain an interest in it.
Illustration is a method of communicating with images (visual communication), whether it be your story, your message or a feeling. Using art and words together helps explain or clarify otherwise difficult or complicated ideas. It helps create interest in new or unknown subjects and is good for holding people’s attention spans. It can span different languages and cultures and their understanding of words.
Stock photography can often be detrimental to brands, whereas illustration has the ability to express a specific message powerfully with an extremely original style that is brand sensitive and adaptive to different applications across print and digital formats. Illustration can create brand awareness and trust by being memorable and being in a style tailored to your message and target audience.
There are different types of Illustration which can target audiences in different contexts. Print, moving image, installation and interaction. Whether it’s technical diagrams or hand crafted vignettes, there’s a style to perfectly suit your brand and personality.
Knowledge, persuasion, identity…
What’s your favourite children’s book? Why? Was it the illustrations that made it stand out? Made you remember it? Made you return to it again and again?
Illustration can make things look, friendly, scary, timeless. With the use of Illustration you can inspire and enrich the imagination. It can show new or different ways of looking and thinking about things and promote free thinking and imaginative thought.
Illustration is not limited to things impossible to visualise. It can show new worlds with original stories and characters, it can offer alternative viewpoints and commentary. There are no limits to what Illustration can express.
Illustration gives a sense of personality to words. It can add character and a human touch. It can often be the simplest way to explain a complex or an abstract idea.
We create illustrations that engage and entertain your audience. We work with you to find images that stimulate the senses and encourage different emotional responses at every stage of your customers’ journey.