With the alignment complete, and a clear picture for the brand personality, style and words to be used when pitching, we can begin the design phase. The design process is an iterative process where we go through a design phase, before presenting and taking feedback, before going into another design phase where we refine certain ideas, use the feedback to generate new ideas and designs, before again presenting and discussing. Our clients are involved throughout the process, and we continue until all creative directions have been explored and we all feel we have a design that perfectly communicates the brand.
We explore the use of colour, fonts, icons, imagery and language as we develop the visual identity for the brand. We also often generate ideas for ongoing marketing campaigns, that can be fed into the marketing plan.
When the brand is signed off we will provide a brand book, which can be consulted when designing ongoing communications.
View some of our branding projects here:
We would love to work with you on your next project