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The Fanatic Blog

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March at Fanatic unfolded with a blend of achievement and enthusiasm: from adopting healthier habits to launching exciting projects and fostering learning opportunities. We also extended a warm welcome to another new member of the team.

February at Fanatic was filled with celebration: marking our 23rd birthday with style, expanding our global client base, and pushing creative boundaries. Amidst the celebrations, we’ve also crafted standout designs and enhanced our digital strategies.

In January, our annual Vision Day at the Tobacco Factory’s Snug set the stage for sharing Fanatic’s growth plans. We honed our Emergency First Aid skills and supported Bristol’s aspiring graphic design students. Delving into 3D photo scanning, we also welcomed back a familiar face.

December at Fanatic buzzed with activity: crafting Christmas gifts for clients, welcoming a new member to the Development team, and enjoying our yearly party. We balanced this with exciting new projects and a step up in our SEO game.

November at Fanatic has been a month full of creativity, collaboration and team socials. Our team’s diverse talents shone brightly, not just in the kitchen but also across our design studio and meeting rooms. From a delicious shared lunch showcasing our team’s cooking talents to...

October has been a jam-packed month: we launched three Searcys sites, participated in the Inktober illustration challenge, adopted Tailwind CSS, learnt about the new Google Core Updates, and took a trip to Axminster to see one of our favourite clients – Lyme Bay Winery.

In October 2023, Google launched its latest core algorithm update, reshaping the digital landscape. This third major revision of the year aims to refine search results and tackle spam more effectively.

Last month, we set a restaurant branding brief for The City Of Bristol College, upgraded our Umbraco platform to support website migrations, and proudly became an official Klaviyo partner.

This month we experimented with Photoshop Generative Fill AI Tool, started working with One Big Circle to boost their online visibility, and supported a FTSE 100 company to migrate their infrastructure to a more scalable solution.

We swapped June’s refreshing ice creams in the studio for dodging the July showers, though we did manage to get a sunny afternoon to play Disc Golf at the Ashton Court Estate, plus we took the delivery of the Fanatic t- shirts from this year’s...

This month we have started building a new website and interactive digital pieces for the Brabazon development, expanded our digital marketing for Aqua Restaurant Group globally on their Hutong estate, and designed eye catching 3D digital visualisations for ‘the ideal venue’ for LVP.

This month we have been welcoming a new PPC specialist to the digital team, launching a new website for One Big Circle, and getting creative with this year’s t-shirt competition.

Last month (which also marked our 22nd Birthday!)  we worked on the usual variety of projects, with further website ‘Go Lives’ including Truespeed (more later on this one), and creating a new web app concept for one of our financial services clients. We’ve also been...

Last month we worked on a wide range of projects, such as creating some great designs for our clients over at ERT. We also have some key information for you surrounding updates being made to Google Universal Analytics and Umbraco 7, that have the potential...

Last month we worked on a range of exciting projects, such as a PPC campaign for Manuela, developing the Anthracite app for Options Desk and working on some projects for our new client, Digital Tonic! The team also visited the MudDock for a lovely team...

This month, Microsoft Bing launches ChatGPT, the EU rules that Meta’s ad practices are illegal, Google agrees to pay up in a 12-year-long lawsuit, and Apple ads network could bring new opportunities to markets. Meanwhile, Google optimise is set to be removed this year, and...

Last month we worked on a range of exciting projects, such as a new website for our client DAZN and updates to product pages for our clients at Effect Doctors. We also had some very productive client meetings with Artfarm and our clients at Aqua...

This article will discuss the top 5 branding campaigns from 2022, in Fanatics' opinion. Focusing on how businesses have utilised Google software updates, social media and other industry trends to showcase their company through branding and advertisement.

Google released its December 2022 Link spam update and rolled out its December 2022 helpful content update. E-E-A-T has also made significant updates to Google's quality rater guidelines. Meanwhile, Google has also started testing video search technology.

This month we have been working on our usual mix of branding and digital creative production and working hard on our retail clients’ Christmas marketing campaigns, which certainly kept us busy at the end of last year!

This article will discuss how you can get the most out of Paid Social advertising and explore trends of 2022 that can help your Paid Social campaigns go further in 2023. While also explaining how Fanatic’s Digital Marketing team can aid you in your Paid...

This month, Google Analytics 4 introduced two new metrics, views and average session duration. Google Search Console has improved the Performance report. Meanwhile, LinkedIn has released three new page features, and Twitter has launched three new targeting options.

This month, the team have been busy working on the new eCommerce website for Bayley & Sage, and a lot of Christmas campaign work including the ‘night out’ gift card for Bristol BID, and digital marketing campaigns for Durslade Farm Shop and Lyme Bay Winery....

The world of digital marketing is ever-changing and adapting, and 2022 has brought new trends, updates and tools that digital marketers can use to bring branding to life. Here we have collated a list of key trends and updates to come out of 2022. We...

Google is giving the Data studio a change of name, releasing new spam updates, and announcing the sunset of similar audiences while introducing new search labels for coupons and promos. At the same time, Uber is receiving privacy concerns as they present updated ads.

Last month our team were working on many projects. They’ve been tackling everything from designing websites for Artfarm restaurants to photography for Bayley & Sage and the development and design of the websites for Eat Well Live Well and AMT. Meanwhile, Annie managed to take...

This month, Google has made some serious updates offering first-party support to publishers, making 5 changes to mobile search, and announcing 7 local search updates. meanwhile, Facebook is offering new ways to customise your feed.

In this article, we can show you how we create some of our best email newsletters and the process behind them. This blog post will be an organised explanation of how you can grow your business through email newsletters and the services we provide in...

As well as designing a new website for graduate recruitment and rolling out a content plan for a premium restaurant chain, we also spent a team-building day at Thatchers.

Google has made some serious updates this month with In-public & Video advertisements, a new 2022 September broad core update and releasing updates that make ad extensions more streamlined. While also allowing people to remove personal information from searches in a simpler way.

It’s been a busy month of London client trips, content and social planning, and designing and building websites for clients based in Angola and LA!

Facebook is ending Live Shopping on October the 1st, and LinkedIn is introducing clickable links in photo and video posts. Google will automatically switch the attribution model on some advertisers’ ad accounts while it seems that cookies will remain active on Chrome until 2024.

This month we’ve launched a new website and rebrand for one of our long-standing clients, created our first TikTok strategy and visited one of our newest clients, West Country Water Park.

It’s all about Google’s Performance Max campaigns this month! In this blog, we are going through all the new features Google has rolled out this month to help you customise and improve your Performance Max campaigns.

We’ve been busy designing a Bristol gift card, creating a really fun social media strategy for a water park and experimenting with the new DALL-E AI generation technology. …And wearing crocs.

So you have just started your eCommerce business! You have chosen your business name, created an eye-catching logo and branding and developed your amazing products. Now it’s time to choose the right eCommerce platform for your online store, and we are here to help.

Google releases May 2022 broad core update, SEO toolset provider Ahrefs reveals its new search engine, and YouTube lifts some restrictions for mastheads ads.

This month in the Studio, we’ve worked on a new brand identity for Amalgamated Metal Trading and visited Upfest, Europe’s biggest street art and graffiti festival, right here in our neighbourhood!

This month, Google introduced more cookie choices in Europe, a new solution for e-commerce sites designed to give online retailers Google-quality search capabilities, and a new way to search the web using a combination of text and images at the same time. At the same...

This month in the Studio, we’ve been creating a new design for an events website, welcoming our newest team member Jack and carrying out a full launch of OptionsDesk’s brand.

Google completely dominated our marketing news and updates this month. Next year, the company is ending support for Universal Analytics, has introduced automatically generated summaries in Google Docs for Google Workspace business customers, and will expand its Trusted Store badge to free shopping listings in...

This month in the Fanatic Studio, we’ve been creating branding for a waterpark, evolving our website health policies and launching paid search campaigns for a new hospitality client.

Good quality content can help you boost awareness, build trust, and solve your current and potential customers’ problems. Nevertheless, don’t expect to generate any substantial results just by writing the occasional blog every now and then. What you need is a thoroughly-researched, well-designed, highly-targeted content...

This month YouTube gave us hints of its 2022 roadmap, LinkedIn promised better post analytics, while Google Ads introduced a better offline conversion tracking method and changed the way automated ad extensions work.   YouTube reveals 2022 roadmap   In a blog post by Chief...

This month, we’ve been directing some product photoshoots, setting live a long-running project for a networking space for vets, and creating an entirely new social media marketing strategy for a health and beauty client.

This article covers the latest news and updates shaping the digital marketing industry. Google is considering reducing the frequency of webpage crawling to conserve computing resources and has released a new URL Inspection Tool API for Google Search Console. Meanwhile, following a historic drop in...

Learn how to capture attention, enhance user engagement, create attractive user interfaces, and build a unique brand identity with Lottie animations.

As we wave goodbye to the first month of 2022, we’re taking a look at a new design and build for a local client, and an exciting film project that shines a light on essential subjects.

Today we introduce our new blog series, where we'll go over the most impactful news and updates shaping the digital marketing industry every month. Yoast SEO, one of the most popular SEO plugins for WordPress is launching its Shopify version, the new Google Partners program...

Happy New Year! We’re kicking off 2022 by meeting our new team members and giving you a glimpse into the Fanatic Christmas celebrations ?

Our SaaS SEO guide will take you step-by-step through everything you need to know to plan and implement the best SaaS SEO strategy for your business.

We’ve been getting into the festive spirit in the Fanatic studio! Take a look at our December Scrapbook to see what we’ve been working on this month.

Last month saw the introduction of a project that’s been a long time in the making: the launch of the Options Desk website. In this Scrapbook we’ll take you through the Design, Development and Digital Marketing aspects of our work for the project.

This month we’ve been welcoming a new Head of Digital, launching an entirely new site for a long-standing client and visiting a winery (in the name of research of course, ahem).

Our comprehensive local SEO guide will help you effectively optimise your website to show up in local searches, reach more customers, and boost sales.

This month we’ve been giving the Fanatic studio a facelift, producing some innovative development work and, most exciting of all, seeing each other in person for a much-needed social!

This month we’ve started a content re-optimisation project, got nominated for an award (?) and been admiring the incredible street art that’s been popping up around our studio.

One of the most frequent questions we hear from new clients is “How can I improve my search engine ranking?”.

This month we’ve been designing a new sister site for a long-standing client, building an app for a top British car retailer and reading up on the latest Google Core Update.

Summer is finally here! We’re so happy to see the sun, and are looking forward to seeing each other in person again – not just over Zoom!

In May’s Scrapbook we’re highlighting one of our favourite projects from the last few months that we’re massively proud of. It involved our Design, Development and Digital Marketing experts and we’re really excited to show it off.

We're on the search for someone to join our growing digital marketing team

We’re looking for an SEO Executive to join our growing digital marketing department. Your role will be varied and cover all elements of SEO from keyword research and content creation to technical health checks and reporting.   About the role – You’ll be responsible for...

We’ve been very excited to see the sun in Bristol and are looking forward to our long Easter weekend! In keeping with the theme of Spring and new beginnings, we’ve had some team changes and have been trying out some new platforms for our clients.

20th Anniversary Studio Scrapbook

Fanatic’s 20th Anniversary Scrapbook

Welcome to our special 20th Anniversary edition of the Scrapbook, celebrating two decades of Fanatic. The team have gathered together their highlights from over the years, and we’re really proud to share them with you. Here’s to another 20!

By Ian, Managing Director and Founder of Fanatic

Our February Scrapbook has some eco-minded design, a new build for a wellbeing website and a demonstration of how Google’s new Passage Indexing can help your web pages rank.

Marketing

What is UX?

88% of customers are put off from returning to a website if it’s not user-friendly, which means that creating clever, intuitive sites that fulfil audience needs is a bigger priority than ever for businesses.

We’re currently hiring for a WordPress developer role. Get involved with exciting projects. We require a skilled front-end web developer with experience working in WordPress theme development. At Fanatic we like to push creativity within web design, so we are always looking to our front...

2021 is off to a busy start for the Fanatic team and we’ve already got lots of exciting work to share with you!

We’ve put together this list of digital marketing trends that we’re expecting to see in 2021, together with some actionable tips you can follow to impress your customers.

2020 is not a year we’re going to forget in a while. The COVID-19 pandemic influenced everything, from the media to politics, to the economy and the jobs market. It also had a massive impact on digital marketing, which will be felt throughout 2021 and...

It’s December already! How did that happen? In our last Scrapbook of 2020 we’ve got a Q&A with our newest team member, a photoshoot with fighter jets and a heated in-house design competition…

We share our top 5 tips on how to build a strong foundation for your on page SEO strategy.

Your website is your online shop front, a window through which you can grab your audience’s attention and use it to grow your company exponentially. But did you know that 90.63% of pages get zero traffic from Google? If your website isn’t ranking or pulling...

Our teams have been busier than ever this month, linking up Design, Development and Digital Marketing projects to give our clients the best service possible. We’ve also got some exciting team news, and some incredible entries for a global illustration challenge.

This month we had some amazing feedback on a brand refresh, set some exciting new websites live and won some new client contracts, all while juggling the changing working guidelines.

We look at one of Google's videos on what to look for in an SEO Agency

Picking the right SEO agency can be difficult. There are so many different companies out there, not to mention freelancers. With so much misinformation, outdated techniques and DIY blogs available you could be in danger of signing up to a 12-month project that leads to...

This month the team have been working on illustrations, attending online SEO events and launching new websites. As usual, we’ve been collaborating across Design, Development and Digital Marketing projects for our clients.

It’s been a very busy month at Fanatic, as we’ve been working on a bunch of exciting projects for prospective, new and long-standing clients. Read on for our sum-up of each team’s highlights.

In May Google announced it would be making some significant changes to its algorithm with the introduction of Web Vitals - a new set of metrics designed to measure loading speed, interactivity, and visual stability.

Another month of successful home working has flown by, with all of our team members continuing to deliver impressive and top-quality work to our clients. Read on to find out what our teams have been hard at work on in the past month.

Work from home special

Working From Home Diaries This month, we thought we would share with you our thoughts about working from home as we start our third month of remote working. Here’s how each member has found it so far. Amy Digital Marketing Executive Working from home took...

Want to know what Team Fanatic has been working on in the studio this April? Here’s our monthly round-up… Even though we’re working remotely and Fanatic HQ is temporarily based in Ian and Milly’s kid’s wendy house, we’re all still smashing out great pieces of...

Each week our whole team gets together in the Studio for a Standup Meeting. It’s a chance for us all to share ideas, knowledge and get up to speed on the latest projects. During the meeting, a member of the team presents on an area...

Want to know what Team Fanatic has been working on in the studio this month? Here’s our monthly round-up… Studio News It’s been a challenging and unprecedented few weeks, and, despite the team working remotely, it’s business as usual here at Fanatic.  Throughout March we’ve...

Want to know what Team Fanatic has been working on in the studio this month? Here’s our monthly round-up… Studio News Throughout February we’ve been rebranding a guest services business (which we’ll be able to show you soon), we’ve been running a brand workshop for...

We’re currently hiring for a technical seo & web support role. This is a unique opportunity within the business to work closely with team members across both our seo & web development teams. You will be joining an experienced company at an exciting stage of growth...

It’s that time again when we like to give you a glimpse into what we’ve been working on over the last month here at Fanatic HQ.  Studio News During January we have been redesigning a clinical beauty business, which we will be able to show...

It’s the start of a new year and that time of the month when we like to give you a glimpse of what we’ve been working on here at Fanatic HQ. The team’s back in the office after the Christmas break, two stone heavier we...

On the first day of Christmas… Fanatic’s December blog went live… Hands up, who’s got their Christmas decorations up? No? Too soon? Here at Fanatic HQ we’ve been getting in the festive mood and listening to Mariah Carey since mid-November! Say hello to our new...

We may have put away our tear stained England Rugby shirts for another 4 years and eaten the last of our Halloween sweets  – but here in the Fanatic Studio we’ve still got something to celebrate.  Studio News For a couple of months we’ve been...

Welcome to October, warm weather seems a distant memory, and it’s back to walking/biking through the Bristol rain to our Studio each morning! It has been an inspiring combination of creativity, collaboration and reflection for us over the past month, both inside and outside of...

There may be a shivering downpour if you look outside, but if you look inside the Fanatic studio, the creative machine, we’re roasting creativity and haven’t even turned the fans off yet. It’s signified a rewarding summer for our team, creating meaningful work and delivering...

It may be Upfest’s fallow year, but the Fanatic team on North Street haven’t been short of creativity this month. It’s been bustling here, and we’re excited to share what’s been happening in and around the Fanatic studio. We’ll showcase the topical creativity of Eleanor’s...

Another month has flown by in the Studio and as always it has been non-stop! We have welcomed a new member to our Digital Marketing team (more about Michael in next month’s scrapbook) and have enjoyed sharing the studio with two Year 10 work experience...

Development

Gutenberg Blocks

WHY IS IMPORTANT? First, it is necessary to understand the flexible content approach. Any page/post type in WordPress comes with a Rich Text editor by default. This is quite limited and exists in two ways to extend this functionality and create different block types like...

There are a lot of exciting new projects on the horizon in the Fanatic studio

There are a lot of exciting new projects on the horizon in the Fanatic studio, and our team is continuing to grow rapidly. We have a new member for the digital marking starting in June, you’ll get a chance to know more in the next...

April was a wonderful combination of chocolate and long weekends, but we still managed to be as creative as always

April was a wonderful combination of chocolate and long weekends, but we still managed to be as creative as always. Our avid readers (hi mum!) will know that we have been working on the Carmichael Fisher rebrand for the last few months and have been...

  An insight into studio life March has come to an end and as always the team have been busy in the studio. The Digital Marketing team have been expanding on their (already impressive) knowledge, we welcome back a familiar face and we look at...

  Why blogging is important for your business   Blogs are often one of the most under valued section of a website. Adding content to them is seen as a chore and they can quickly become dormant and unused. If this is the case with...

Design Marketing Studio Scrapbook

Studio Scrapbook: March 2019

  An insight into studio life   After what felt like the longest January on record February has flown by! As always the Fanatic Studio has been a hive of activity with some fantastic new design work, our team expanding and even a trip to...

  An insight into studio life   We will be changing our Scrapbook layout and tweaking the content this year. We know you have all been dying to know more about the team and what makes us tick so your wishes have been answered. Each...

Live Video This isn’t a new concept, but it is one which a lot of companies are underutilising, or not using at all. Facebook and Instagram both have a live video option, and one of the best features is that it sends out a notification...

Design Marketing Studio Scrapbook

Studio Scrapbook: December 2018

The Christmas countdown is on! Mariah Carey and Wham have begun to grace the office playlists, the Christmas Party is booked and we are all waiting to see who is the first to wear a Christmas jumper in the studio. But the work hasn’t stopped...

Design Marketing Studio Scrapbook

Studio Scrapbook: November 2018

Winter is well and truly here! The team have been hard at work, mainly to keep their fingers from freezing, and have produced some great work. We have also had time to look over all that was learnt at the Brighton SEO Conference, and we...

Design Marketing Studio Scrapbook

Studio Scrapbook: October 2018

As September comes to an end and the first Christmas adverts dare to grace our screens, we have finally had to turn on the central heating! It’s been a busy month again for us here at Fanatic, with more new staff joining the team and...

Design Studio Scrapbook

Studio Scrapbook: September 2018

Summer 2018 is over and we can’t help but feel it went by a little too quickly. While the heat waves and holidays are starting to become distant memories, the Fanatic studio shows no signs of cooling down. This week the scrapbook is full of...

Between Upfest and the Balloon Fiesta, August is a special time to be in South Bristol. And just like North Street, the Fanatic studio has been having some fun and a bit of a makeover (more on that in future scrapbooks!). That doesn’t mean it’s...

  New Street Art at North Street & The Tobacco Factory This weekend we were reminded why we love having a studio in South Bristol, as Upfest took over for it’s annual celebration of street art. Upfest is the largest street art festival in Europe,...

Design Studio Scrapbook

Studio Scrapbook: July 2018

There we were thinking June was busy, and then July comes along to blow it out of the water. Between supporting England through the World Cup and enjoying the sun, we’ve found the time to produce some fantastic web development, design and marketing work. There’s...

Design Studio Scrapbook

Studio Scrapbook: June 2018

June has been such a busy month that we’ve only just found time bring you up to date with what’s been going on in the office. Between team members setting off on summer holidays and exciting projects reaching their final stages, we’ve got loads of...

  A New Style For a Local Favourite   The local Backwell Playing Fields have recently installed new signs designed by Fanatic. These clean, contemporary graphics are a great fit for this family favourite local playing area. We’re really proud of how the designs turned out and...

  A Modern Theatre On Our Doorstep We’re proud to announce our support of Tobacco Factory Theatres in their ambitious building redevelopment project, through sponsorship of a seat in their new Spielman Theatre. We have loved our office space in the Tobacco Factory over the...

Design Marketing Studio Scrapbook

Studio Scrapbook: May 2018

We’re back in the studio after a sunny bank holiday weekend in Bristol. It’s been a busy month of big projects, client visits and new team members so far. We can’t wait to share it with you. SNEAK PEAKS Lime Venue Portfolio: We’re currently working on...

Design Marketing Studio Scrapbook

Studio Scrapbook: April 2018

There’s a lot that happens in the studio that we don’t get to shout enough about! So this is the first part of a new series looking at the work, inspiration and conversations that happen closed doors in the studio. OUR TOP PROJECTS The National Archives –...

  This week is Bristol Social Media week with events happening across the city (you can find out more here), so we thought we would round up our thoughts on how social media is still a widely underused tool for helping to grow your business. 1. Optimising...

It’s no secret that more and more people are using mobiles to surf the web. Mobile is huge and is increasing year on year – there’s no getting out of it. This leads us on to our main topic in this article nicely, making sure...

2017 was an emotional roller-coaster, Donald Trump came into power, Walkers Prawn Cocktail flavoured crisps were nearly erased from history, and Big Shaq’s ‘Man’s Not Hot’ was forced upon our bleeding ears for a number of months – thankfully that’s slowly dying, but what seems...

2017 was a great year for Fanatic with lots of different projects going on, as well as helping some of our clients become Award Winners. We were very proud of our results and wanted to share them with you, so we created an infographic to...

  As the last vestiges of 2017 fade away, for many it’s a time to look ahead at the exciting opportunities of the year to come, but not while there is still an excuse to rant about some of the most irritating trends of the...

We would like to congratulate Lime Venue Portfolio on winning two awards, one for the Best Website and the other for great Marketing, both of which has been delivered by Fanatic!   On the 24th October 2017, Lime Venue Portfolio picked up the first of two...

  There are several myths flying around about Social Media and certain aspects of what you should and shouldn’t be doing as a company. We take a look at these myths and bust them, ghostbuster style. 1. You have to spend a certain amount of...

Over the last few years, within the graphic design/illustration community, there has been an emergence (or more accurately a resurgence) of a particular kind of stencil printing using a machine called Risograph

  It was a particularly rainy morning, I was sipping from my coffee and catching up with emails when one of them caught my eye. It was an invitation to Smashing Conference in Oxford, which is jam packed full of discussions about the latest design...

I’ve created a quick illustration to go with this review, it’s not very often you’ll be blessed with the presence of my (average) design ability, but I liked the film and it motivated me to create something inspired by it, after detoxing for 3 days...

Uncategorized

Ice Cold in Powys

So this is the bit where we tell you we took a week off from our busy schedule to hike troll-infested Icelandic fjords. We could convince with reports of minus 12 degree temperatures, 40 mile an hour winds and several feet of snow that we...

In a time where more companies are embracing the potential of new digital trends, being asked to create a web hosted platform to showcase articles in book form could seem a bit safe. For Vanguard, an investment management company, market trends are much more of...

As one of Bristol’s leading web design and digital marketing agencies, we’re proud to have designed and built a new Magento ecommerce website for cricketing legend Jack Russell. Former England player (1987 to 1998) Jack Russell, is now an internationally recognised artist and has commissioned the...

Cities are rich sources of visual material whether you’re looking for it or not. And playing on this is the new campaign for the Museum of Childhood at the V&A.

dfgd

We’ve been busy working on some great websites but it’s always a treat to design something for print. These are the private parties and comment card samples we received for our client Pennethorne’s Cafe Bar (oh and we designed their website too!) Simple, beautiful design on a...

We'd love to hear about your project

We are always interested in discussing Design, Web Development and Digital Marketing, please get in touch with us for a discussion, as we'd love to help.

enquiries@fanatic.co.uk|0117 953 2003