Vanguard: Animation & Ebook

Interactive and HTML optimised ebook for Vanguard

The Brief

Vanguard is an investment management company who were looking for an new and innovative way to share their expertise and services effectively across their UK, European and Swiss investment markets.

Our Solution

We built from scratch an eBook that has the physicality’s of a traditional book or magazine, but by using web technology it meant we could add interactive elements, video and animation to engage the reader. We even created short GIFs to animate over the videos when the animation is first displayed. Creating a bespoke e-book instead of a book in a traditional format also meant that Vanguard could easily share their expert knowledge with their clients and because the eBook is built using bespoke HTML5, our digital marketing experts were able to optimise it for SEO.