Compass Group wanted a new brand to promote more than 100 stunning unique and unusual venues across the UK & Ireland. Fanatic was appointed to deliver the Lime Venue Portfolio brand.
We created a vibrant visual identity using a ‘hint of lime’ on a predominantly purple background. This was used across all media to create a distinctive look and feel.
The brand is used to promote a range of high profile venues, including ExCel London, The O2 Arena, Madame Tussauds and the Tower of London. We have executed the brand across digital and printed media, including a campaign promoting London venues around the Olympics in 2012.