Lime Venue Portfolio: Branding

 

Branding and brand positioning, website design, and printed marketing materials across multiple campaigns

The Brief

Compass Group wanted a new brand to promote more than 100 stunning unique and unusual venues across the UK & Ireland. Fanatic was appointed to deliver the Lime Venue Portfolio brand.

Brand Solution

We created a vibrant visual identity using a ‘hint of lime’ on a predominantly purple background. This was used across all media to create a distinctive look and feel.

The brand is used to promote a range of high profile venues, including ExCel London, The O2 Arena, Madame Tussauds and the Tower of London. We have executed the brand across digital and printed media, including a campaign promoting London venues around the Olympics in 2012.

Lime Venue Portfolio Brand Development
Lime Venue Portfolio Brand Development
Lime Venue Portfolio Branding and Design
Lime Venue Portfolio Print Design
Lime Venue Portfolio Print Design
Lime Venue Portfolio Print Design
Lime Venue Portfolio Print Design
Lime Venue Portfolio: Illustration
Lime Venue Portfolio Illustration
Lime Venue Portfolio: Web Design
Lime Venue Portfolio Brand Development