Lapp Group is a German based multi-national and is one of the world’s leading providers of cables, leads, cable accessories and systems of the highest quality. Most of Lapp’s competitors still use a very technical approach in their marketing, Lapp wanted to break the mould and give itself a clear position as the premium provider of the best cabling products.
Rather than show the cables (and associated products) in a very standard way, Fanatic brought the cable to life by creating a range of characters to show the key features and benefits of Lapp’s superior cables.
We also create an annual calendar with unique illustrated characters, which give Lapp a very distinctive look in the sector.
Fanatic delivers all UK branded material for Lapp Group and is currently working on direct mail and brochure print design, exhibition stands, interior design and web design for Lapp projects.