Communicating a clear brand proposition that speaks to a huge range of internal and external visitors
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Powerful Brand Messaging makes a Powerful Website
We established a clear brand proposition that their food puts a smile on their guest’s faces, and portrayed the naturally progressive and modern nature of Compass Group.
We achieved this by using carefully selected and close cropped photography, mixed with short, oversized lines of text within the website design. The website feels modern and fresh and light on content due to its use of a flexible grid layout, where bright block colours are mixed with bold imagery.
Filming and Post Production
Short film bringing out community spirit and diversity targeted to the 60,000 strong internal audience.
Producing consistently high quality, unique web design and consistent .NET UMBRACO builds to a wide variety of group brands
The range of predominantly B2B Food and Beverage Brands that make up Compass Group work in very diverse sectors – from defence and public sector, to hospitals, schools, and the country’s biggest sports and leisure venues including Twickenham, Wimbledon and many Premiership football stadiums.
A common link is their desire to communicate a succinct and consistent brand message, and their requirement for consistency in their web technology. We design individual bespoke web designs for each client within the group, and hand code the HTML/CSS front end, integrating this with an UMBRACO .NET CMS, giving the group as a whole consistency in web development, but individuality in graphic and web design approach.
Animation design and production
We’ve created animation explaining the benefits of the new internal recruitment app for all Compass employees.
A mobile first web development approach that’s built with user experience in mind
The site feels almost alive
Our HTML and CSS front end web development is more than simply displaying a web design, we aim to bring a site to life. The site should feel alive and energetic, and very easy to use.
It clicks, drags, swipes and taps in just the way our clients’ visitors would expect. With such attention to detail within its build it became a much more successful site.
SEO & Digital Marketing
Our Goal
Compass Group UK & Ireland are a FTSE 30 company, providing catering, food and support services in a huge range of locations from schools to hospitals, football stadiums to offshore oil rigs. Our goals were divided into two separate projects. First the successful launch of a SEO optimised new site with the goal of ranking for key service keywords.
The second was a stand alone SEO project with a specific focus on helping to support recruitment of chefs and kitchen related roles.
Results
Results
We successfully launched the website with all target keywords ranking in the top three positions in Google search results, which was a great success and created high quality enquiries leading to new contracts.
The second phase of the project also showed good returns, with some highly competitive keywords which the site has previously not ranked for, such as “chef jobs” and “chef apprenticeships”, being ranked on page one of Google search results.
9.72M
Impressions in the last year
76%
Increase in traffic to specific landing pages
22734
Clicks on the Job Search page in the last year