Affinity: Branding & Web Design

Branding of the group and its three business units, corporate identity, three websites and various printed marketing materials.

The Brief

Affinity Group is a national Financial Services company with three distinct business units. Our brief was to refresh the organisation’s visual identities and to deliver each business within a consistent overarching brand.

Brand Solution

We applied our very successful brand alignment process to deliver a brand solution which allowed key brand messages to be flexed to Affinity’s various client audiences, within a consistent visual framework, using a horticultural theme.

 

The brand has been delivered consistently across printed and digital media, with the horticultural visual theme supported by key messages delivered in a consistent tone of voice, together reflecting the values and personality of the brand.

Affinity Logo Design
Affinity Poster Design
Affinity Brand & Web Design
Affinity Poster Design
Affinity Logo Design
Affinity Branding Design
Affinity Stationary Design
Affinity Web Design
Affinity Branding Design
Affinity Web Design
Affinity Web Design
Affinity Web Design