Fanatic.

12th May 2009

Fanatic win Aviva Stadium Events pitch for Brand and Digital Strategy

Fanatic are now working with the events team at the Aviva Stadium in Dublin to give a brand personality to the non match day offering.

The challenge for Fanatic is to give the Events team a distinct brand personality, that communicates the proposition clearly to target audiences in Dublin, UK and across Europe. The brand new stadium (rebuilt on the site of Lansdowne Road) has some of the most stunning spaces for events of all sizes, combining some of the largest and most flexible spaces available in Dublin with the latest facilities in broadcast and media conferencing.

Fanatic are working to define the brand personality and positioning within the Dublin events scene, capturing the history and spirit of such an important sporting venue, and using this in the B2B communications and website, and in the wider digital strategy which will utilise viral in the phase prior to the stadium's launch in spring 2010.

It's is a dream brief for us at Fanatic, to create something "Something that stands out in Dublin and communicates the spirit of the stadium; a bit different, something exciting..."  We're working on throughout May and June.