We worked on a specific project around the promotion of Downing’s crowdfunded investment opportunities with the goal of creating new content formats and generating leads.
We developed a fully SEO-optimised HTML5 ebook. The innovative format was more accessible and acted as a better conversation starter than a conventional microsite or landing page. The ebook included infographics, video and editorial. The ebook and supporting collateral was promoted via email, social media and content marketing campaigns to deliverable and measurable leads.