Facebook, Twitter, Youtube, LinkedIn, Instagram, Pinterest, Google+, Snapchat, Xing, the list goes on, but for every business in every sector, there is a social media platform which allows you to communicate with your ideal audience to generate tangible website traffic and conversions.
With 83% of all marketers actively pursuing social media marketing initiatives, social has probably had more impact on marketing in the last 5 years than any other channel, but businesses are still struggling to generate quality leads from their activity.
Paid social is still an underused platform but has the ability for more targeted advertising than Adwords, LinkedIn alone has more than 4 different advertising locations, each with different payment models allowing you to deliver your content direct to potential customers.
More than ever, customers are using social media platforms as a communication channel to ask questions, voice concerns or complain, so online reputation management (ORM) has dictated the evolution of may customer service teams. Conflicts can arise on social media between sales and marketing messages and the importance of customer service, so getting dedicated resources to manage such a public portal for your brand in 2018 is a high priority.
In a soon to be post-GDPR world, audience and community building via social media will soon become increasingly important for introducing your brand to new audiences and retaining customers, allowing you to continue to market to a captive, engaged audience. In addition to using existing platforms on social media, the greatest gains are to be made using existing networks of pages, groups and communities already segmented by interests and professions. This allows you to immediately put your brand and messages into organised, relevant groups, focusing on outbound marketing rather than passively waiting for new leads to discover your brand through referrals or word of mouth.
Visual content is 40X more likely to get shared on social media than other format, so it’s critical that the content being created for social media marketing is designed to provoke the correct response, whether that’s shares to get your brand in front of new audiences, or clicks to convert your followers in to leads.
Our social strategies are uniquely tailored and designed for your business requirements. We use social media to drive engagement with your audiences and increase traffic to your website.
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