Even amongst marketing circles search engine optimisation still gets branded as a dark art. With an average of over 70% of website traffic coming from search engines, SEO has become one of the most measurable and highest return weapons in the modern marketers arsenal.
There are many reasons why SEO gets dismissed, partly this is down to a historic lack of understanding of basic optimisation principles, and partly due to the dubious black hat techniques practiced over the last decade.
With the right tools and research we can identify the highest priority tasks to ensure your website can rank first page for the keywords which will generate you the most traffic and conversions.
This could be link building or disavowing, content creation, updating meta data or structural changes to the sitemap, but we will focus on a prioritised lists of tasks to ensure the best return on investment.
We love SEO because every week we can monitor the improvements we’ve made on site, the growth in traffic quality and volume, and the visual impact of first page rankings.
From analysing your competition to developing strategy and content, we can deliver exciting and effect SEO campaigns to help your business reach new customers, and with GDPR coming in to effect in May 2018, inbound marketing is about to get a whole lot more important.
View some of our case studies here:
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1. Your competitors are doing it
“Remember, SEO is a never-ending process,” says Jason Bayless, Owner of BestSeoCompanies.com, a website which tracks and ranks the efficacy and service of many of the nation’s leading SEO providers. “If you’re not moving forward and improving your position, you’re losing ground to a competitor who is. That’s a simple fact of how the process works.” Don’t let your competitors out manoeuvre you by ignoring this valuable tool for your business.
2. It is not going to stop working any time soon
Based on the way search engines appear to be developing, it is not likely that SEO will cease to be effective any time in the foreseeable future. On some level, even audio and video searches ultimately depend on keywords the same as traditional text-based content; this link ensures the continued success of SEO techniques as long as it exists.
3. It is cost-effective
Compared to the costs associated with other forms of online marketing such as PPC advertising, social media marketing, or purchasing leads for an email marketing program, SEO provides fairly good ROI. While PPC may drive more revenue and social media may be more important for your image, your organic SEO in many ways remains a bedrock of your online presence.
4. Search engines grabbing more market share
Somewhere between 80-90% of customers now check online reviews prior to making a purchase, and this number is only expected to increase. It won’t be long before virtually everyone is searching for products and services online. Do you want them to be able to locate your business, or not? Without organic SEO in place, people will have a very hard time finding you and will instead find your competitors.
5. Rise of mobile bandwidth and local search optimisation
Later this year, the amount of traffic delivered to mobile devices is expected to exceed that delivered to traditional desktop devices. With this dramatic explosion in mobile usage, a whole new world of effective SEO techniques have opened up for companies, such as local search optimization.
6. Not having a healthy content profile is damaging
With each and every update to its search algorithm, Google and other engines change the way they look at websites. Things which didn’t exist a few years ago, such as social media indicators, are now given fairly high importance in terms of their impact on your rankings. Not building a healthy content profile spread out months and years is potentially damaging to your business, as it is one of the factors Google evaluates when looking at your site.
7. It still works
First and foremost, the techniques employed to improve SEO still work. Even though data regarding organic traffic from Google was pulled fairly recently, the techniques themselves remain sound. Plenty of SEO case studies performed post-Hummingbird can verify this. Joshua Guerra, CEO of marketing firm BIZCOR says “As long as you are focusing on optimal user experience while performing methodic SEO strategies, you will be rewarded with higher positioning and organic traffic.”