A website design should communicate brand messages in a specific priority, and deliver a positive user experience to lead the visitor to an enquiry, purchase, or other form of interaction.
A great website design looks unique, gets its message across quickly, but is a joy to use, giving the visitor a feeling of effortlessness and efficiency. The visitor should feel at home and comfortable to interact, and no matter which device they are tapping, swiping or clicking on the site, it should feel alive and responsive.
The user journey should be short and intuitive, and the graphics should be clean, allowing for fluid navigation towards an easy to use conversion point. The highest percentage of visitors that we can convert into enquiries, registrations or sales the more revenue the website returns to the business, and this conversion rate is a key metric for a successful website design.
Our design team is always looking at design elements, whether visual or technical, that will represent the ‘next generation’ website design. Our web designers work closely with our in house front end build team to ensure that with the latest programming functions we can lead to ever improving site functionality to improve the user journey.
Designers also push the programmers to go further to create bespoke code to make their interface ideas become possible, and enjoy moving the standard of expectation from website visitors forwards.
Check out more from our portfolio:
We would love to work with you on your next project