Growing steadily over the past 10 years with outposts in Bristol and London, Heat Recruitment felt the need to take the positive but often daunting step towards a re-brand. A lot can change in 10 years and their identity started to look out of place against the success they wanted to reflect as a dynamic company.
After a successful tender bid, Fanatic have been working over the past few months on their new brand concept and we are pleased to say that Heat have unveiled the new visuals at their annual golf day. And judging by the response from the guests, it has gone down exceptionally well!
Our branding process typically starts with a brand kick-off meeting, brand workshop and the results from this develop into the new design work. Members of Heat’s core team were on board to take part in the brand workshop and this was an excellent opportunity for Fanatic to get to know and understand their company fully. Heat’s core brand value and new strapline – “The Art of Recruitment” was borne out of this working methodology.
We created a full set of brand materials including a logo, brochure, stationary and even mugs to match their new offices which will soon be decorated in the new brand style.
During this process, the team at Heat uncovered a clearer way to communicate their brand, a better understanding of their personality and a united vision for the future, which was probably more than they were expecting to gain alongside a whole new visual design.
Steve Preston, Managing Director of Heat Recruitment had this to say:
“I also learnt a valuable lesson, a rebrand doesn’t mean that you have become a different person, not at all, our values are still the same. What’s changed is our ability to communicate who we really are to our audience in a much clearer way. Just as people get older, they are still the same, outlooks may alter, knowledge develops, styles come and go, and ultimately the story continues.”