We have been coming up with ideas for a new calendar for one of our clients – manufactures of high grade cables. We came up with lots of designs to make the cables look, er, sexy… but actually that is difficult to do!
But this is the concept that has so far had the positive feedback: using simple component photography, and placing them within a scene that hints of the level at which their components are used. others include racing cars and aircraft scenes. The simplicity of the illustration is important to give it a toque in cheek tone, but the doodle style also allows it not to get in the way of the message, and its pack shot.